schedule
COMING TO A
SCREEN Near You
Watch selected aces from the world of marketing and advertising as they bring their expertise to the virtual stage to discuss and debate the key topics that define our industry.
coming
To a screen
NEAR YOU
EPISODE 01 · JUNE 13 2024
The Ad Contrarian -Bob Hoffman
Check out Bob Hoffman’s website
Is digital marketing more fake than real?
Among his many platitudes, Bob has been called “The most provocative man in advertising.”
And for good reason…
His last three books have all been best sellers – yet each one criticises the marketing industry for its inaction against programmatic advertising fraud and all its associated relatives – privacy abuse, bots, fake news, fake websites, made for advertising scams and more.
Join Bob and your host, Malcolm Auld, as they discuss why marketers have FOFO – a Fear Of Finding Out the truth – what’s needed to fix the fraud problems, analyse Bob’s Programmatic Poop Funnel, and much more.
This is a live event, so you can ask questions from the audience.
Timezones
🇺🇸United States (New York City) – Wednesday 13th June @ 6pm (EDT)
🇺🇸United States (Los Angeles) – Wednesday 13th June @ 3pm (PDT)
🇬🇧/🇪🇺United Kingdom/Europe (London) – Wednesday 13th June @ 11pm (GMT)
🇦🇺Australia (Sydney) – Thursday 14th of June at @ 8am (AEST)
EPISODE 02 · JULY 09 2024
Two marketers walk into a bar and laugh aloud at marketing
This show features the marketing industry’s leading humourist Tom Fishburne aka The Marketoonist, and Co-author of satirical marketing texts Delusions of Branduer and Why Brands Blow, Ryan Wallman, aka Dr Draper…
Why is marketing the only industry where practitioners can make a living ridiculing the industry in which they work. Imagine taking the mickey out of your employer and getting paid for it?
Think about it…
Why are marketing practices and marketers in particular such easy targets for satire? What is wrong with the industry that it is has become such a punch line for jokes?
The Marketoonist, Dr Draper and your host Malcolm Auld, share some laughs and discuss what the industry can do to pick up its game and become a more attractive career.
This is a live event, so you can ask questions from the audience.
Timezones
🇺🇸United States (New York City) – Thursday 10th July @ 6pm (EDT)
🇺🇸United States (Los Angeles) – Thursday 10th J10thuly @ 3pm (PDT)
🇬🇧/🇪🇺United Kingdom/Europe (London) – Thursday July @ 11pm (GMT)
🇦🇺Australia (Sydney) – Friday 11th July at @ 8am (AEST)
EPISODE 03 · AUGUST 08 2024 (TBC)
How will AI REALLY affect the marketing industry?
Are you worried or excited about the role of AI in the marketing industry? You’ll discover how AI will really affect you in the frank and fascinating show.
AI has been prompted to prepare recommendations for expert guests – it’s just sorting the real from the scammers – so watch this space…
Save the date: 8 August 2024
MAY 07
EPISODE 01
IS DIGITAL MARKETING MORE FAKE THAN REAL? (PART 1)
There are now two world’s of marketing
jun 11
EPISODE 02
IS DIGITAL MARKETING MORE FAKE THAN REAL? (PART 2)
Continuing on from Part 1, two of the…
JUL 09
EPISODE 03
IS DIGITAL MARKETING MORE FAKE THAN REAL?
AI, bots, B.S., fake sites, fake news…
AUG 06
EPISODE 04
THREE MARKETERS WALK
INTO A BAR...
Why is it so easy to make money by laughing at the marketing industry?
