IS MARKET BROKEN OR JUST CHANGED FOREVER? (PART 1)
There are now two world’s of marketing:
1. Big brand land – occupied by big marketing teams, big agencies, big ideas and big budgets 2. Entrepreneurial marketing land – occupied by digital-natives, mostly without marketing qualifications, but who run marketing-dependent online businesses.
IS MARKET BROKEN OR JUST CHANGED FOREVER? (PART 2)
Continuing on from Part 1, two of the world’s leading hybrid academic/commercial marketing leaders discuss what the future holds and where/how should young marketers get educated? These heavy hitters share their thoughts on what is the best marketing education and career pathway?
AI, bots, B.S., fake sites, fake news, surveillance marketing, privacy breaches, data hacking – how do we tell what’s real and what’s fake? Or will we never know? Who can we trust? Why aren’t advertising and media agencies acting to fix the problems? Or do they risk losing too much easy money? What are industry associations doing to protect marketers?